The other approaches use proprietary algorithms. (The program that does the compression and decompression is sometimes called the codec.) Microsoft's technology offers streaming audio at up to 96 Kbps and streaming video at up to 8 Mbps (for the NetShow Theater Server). However, for most Web users, the streaming video will be limited to the data rates of the connection (for example, up to 128 Kbps with an ISDN connection). Microsoft's streaming media files are in its Advanced Streaming Format (ASF).

Streaming video is usually sent from prerecorded video files, but can be distributed as part of a live broadcast "feed." In a live broadcast, the video signal is converted into a compressed digital signal and transmitted from a special Web server that is able to do multicast, sending the same file to multiple users at the same time.

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